Social advertising is a big business.
Over the past two years, social media advertising budgets have doubled worldwide, from $16 billion U.S. in 2014 to $31 billion in 2016.
While Facebook currently claims nearly 70% of the social advertising market, it’s starting to get some serious competition from younger networks. Twitter, Instagram, LinkedIn, Pinterest, and Snapchat are all vying for their piece of the social ads pie, and advertisers today have more options than ever before to promote their brands on social.
From mobile to live video and everything in between, we’ve documented some of the most significant milestones for both these top networks as well as social advertising in general.
Check out the below infographic on the history of social advertising and consider: What opportunities and challenges will brands face in the next 10 years?